Love and Logic

Facts and figures go a long way in selling products, especially in a comparison-shopping scenario. Free shipping? Check. Used by hundreds of thousands world wide? Check. Choose from four fashionable colors? Check. Reminds us of our favorite song? Ahh, now we start to differentiate. Buyers meander through a forest of data, discounts and deductive reasoning. […]

Print vs. Digital: Another Emotional Win for Paper

Original article @ by Author Roger Dooley Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New research has again shown that content on paper affects our […]

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