The Exalta Merger: A Study in M&A Rebranding

The private equity firm Montagu had a vision: to acquire Tyber Medical and combine it with its existing investments in Intech and Resolve. The merger and the rebranding that support it addressed pressures in the medtech / orthopaedic device space, including regulatory burden, speed to market, and supply-chain complexity. The consolidation positions Exalta to compete with other full-stack CDMO / OEM service providers.

MedTech Momentum did an awesome job presenting the merger in a timely, inspirational, clear and effective manner.

Exemplary renaming and positioning

What makes Exalta a good company name?

Meaning of the word — The name itself “…is inspired by the verb “to exalt” meaning to uplift, to advance, to bring forward with distinction. …EXALTA is not just a name or a logo. It’s the pulse of our transformation: speed, agility, innovation, boldness. With a clear ambition: elevating patient care at pace.”

Meaning of the graphic — The “E” in Exalta forms a three-layer “sandwich” which represents the three original companies.

Memorability – The name is unique in the industry, short, easy to read and pronounce.

What makes “Accelerating MedTech” a great tagline?

In just two words Exalta clearly defines the position of the new company in the marketplace and makes a clear and desirable promise to clients and prospects.

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“EXALTA is a signal to the industry. We are united, focused, and building momentum to elevate care like no [other] company has before.”

This kind of unity and singular commitment comes across easily, but is not easy to achieve. Founding partners must let go of the identities their own entities held dear, and subordinate to a larger objective under a new leader. That’s why the preservation, and unified presentation, of the three original logos on the Exalta website is so smart and so important. It gives each child company an opportunity to adapt — and their clients a chance to understand — exactly what changes are taking place.

This strikes a cord with me personally because at Lamiroult Advertising, we had the exasperating experience of working on the merger of two pain management companies, each with their own disparate logos. Neither child company was willing to relinquish their brand, which was understandable given their creation and nurturing of these assets over time. But instead of putting thier pride aside and moving forward to a shared identity, each company clung stubbornly to its own, pointing to valuations of a million dollars or more for each logo. Meanwhile we utilized a complex co-branded lockup on all communications, for over a year.

Transitioning the original organizations

On the new Exalta website, right near the top of the page, there are links to the three child companies: Resolve, InTech, and Tyber Medical. The user may click these logos to access each of three separate websites, which brandish consistent transitional messaging and graphics.

It’s a rebranding treatment that respects each company identity by allowing them to hold on to their individual personality, at least for awhile. Meanwhile, transitional graphics and text on the InTech and Tyber Medical websites clearly explain the new organizational structure of the company — three entities, now one.

Assuring clients and prospects

As we scroll down the Exalta landing page, a benefit-driven set of aspirations is presented, and key personnel are introduced.  As explained in this news article from MedTech Momentum, “Intech, Tyber Medical, and Resolve Surgical Technologies Form Two High‑Impact Business Units and Appoint New Leadership” (Aug. 27, 2025). The diagram visually explains this and makes the story hard to ignore, with its simple animated flow. While some of the promises are a bit lofty, the mention of specific personnel names along with a clear and concise description of the new operational business units brings substance and certainty to the announcement.

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“Our transformation into two focused operational business units is about more than efficiency, it’s about delivering the full spectrum of solutions that OEMs are looking for,” said Olivier Wolber, CEO of the combined entity.

“With Mohamed’s customer-centric expertise in production and Andrew’s track record in delivering OEM solutions at speed, we are poised to raise the bar for collaboration, innovation, and speed in MedTech. …

“This reorganization [enables] OEM partners to innovate with confidence and bring life-changing devices to patients more efficiently than ever before.”

Where vision meets velocity: The making of Exalta

The combined entity positions itself as capable of helping OEM clients bring products to market faster, and offering end-to-end “one partner” engagement, reducing friction, risk, and overhead for OEMs managing multiple supplier relationships. Clients and prospects know exactly whom to speak to and what to expect when they reach out to Exalta for services.

Welcoming inquiries

After covering all these important bases, The Exalta website offers a compelling call to action with a form, inviting readers to communicate with the new company. A diagram shows how they help clients across the entire process, from design to manufacturing, regulatory to market.

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Exalta sets the bar for what corporate mergers can—and should—look like.

The creation of Exalta is a standout example of how smart branding and thoughtful integration can transform a merger into a powerful market force. By uniting three respected entities under one visionary identity—and doing so with clarity, respect, and strategic finesse—the team behind Exalta has laid the foundation for a new presence in the MedTech industry. The Exalta launch shows how aligning brand strategy with business vision can turn a merger into a market-defining moment.

For brand strategists, marketers, and executives navigating complex integrations, the lesson is clear: invest early in positioning, stay grounded in your singular purpose, and never underestimate the value of cohesive storytelling.