Breaking Technology Barriers

On August 14, 2019, Cathy Hackl led a pre-VRX2019 webinar on the current state of XR in our culture. Integrating Media with Reality. An interesting thread in the conversation was, integration of media with everyday life. Right now when we ingest media from our devices we do so via screens, buttons, and mice. “People” like […]

Helen Papagiannis on AR: Is the message more important than the medium?

Many thanks to Helen Papagiannis and O’Reilly for a fantastic reference book on Augmented Reality. I appreciate how carefully balanced and complete Augmented Human is, covering all of the senses (Visual, aural, haptic—even taste and smell) with equal respect. There’s important consideration of context here, which deserves serious attention. But I was looking to answer, or […]

An Exhilarating VR Experience.

Of the half-dozen or so short samples available to hear and see in the tunnel at Samsung 837 in Lower Manhattan, only one VR experience etched itself into my mind as a truly “new” uniquely virtual experience. Being charged by a herd of elephants was cool. I was taken aback for a moment. It was […]

Tech Against Tragedy: VR Helps Train Firefighters

Firefighter training is an excellent example of how Virtual Reality can sharpen situational awareness skills and allow firefighters to “practice” working under difficult and dangerous conditions. VR training greatly reduces risk and eliminates destruction of the training environment. And, team members can repeat exercises indefinitely. At CES 2017, FLAIM Trainer™ was presented as one of […]

HoloLens is Here!

After five years in development, Microsoft’s mixed reality miracle has arrived. By definition, “HoloLens is the world’s first fully untethered, self-contained holographic computer.” This elegantly designed wearable device renders holographic 3D objects and information in the context of your own “real” environment. Unlike Virtual reality, you’re not isolated in a completely virtual world; you can […]

a quick story…

by Steven Wilson, Strategic Marketing Works Scotch taped to the front door of my friend’s house this past weekend was this sign: Our friends had had enough of politics in the media and they wanted a safe haven – at least for one night. So, as we sat ourselves down around their fire pit my […]

The Spring of Our Discontent

BY SASCHA SEGAN via Samsung’s new Gear VR adds a Bluetooth controller that puts it on par, from a hardware perspective, with Google’s Daydream View. But at least at launch, the VR apps on offer are a mess, keeping this VR headset an early adopter minefield rather than something you’d want to recommend to your […]

Love and Logic

Facts and figures go a long way in selling products, especially in a comparison-shopping scenario. Free shipping? Check. Used by hundreds of thousands world wide? Check. Choose from four fashionable colors? Check. Reminds us of our favorite song? Ahh, now we start to differentiate. Buyers meander through a forest of data, discounts and deductive reasoning. […]

Print vs. Digital: Another Emotional Win for Paper

Original article @ by Author Roger Dooley Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New research has again shown that content on paper affects our […]

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