Questions About Web 3.0 & the Metaphysical World

Questions About Web 3.0 & the Metaphysical World

Why are AI, XR and crypto all considered “Web 3.0”? Why is AI being treated as something entirely new? I’ve been using amazing AI tools in photoshop for at least a decade now. And isn’t my Roborock vacuum cleaner a classic example of AI? What about Siri? Alexa? The...
The Production Process

The Production Process

Developing concepts into campaigns requires collaboration, commitment and discipline. The trick is to keep everything moving forward in the direction established by the Creative Brief, without drifting off its previously agreed-upon course. Step 1 – The Creative...
Compromise Sucks

Compromise Sucks

Any time there’s valid disagreement among team members, someone is bound to call for compromise. What exactly does that mean? Instead of choosing one way or the other, conventional wisdom suggests that we work towards something in between. This way each party gets...
Contrast is King

Contrast is King

The most foundational of all design principles, contrast, facilitates our perception and understanding of content. But what exactly is contrast, and why is it so vital to effective design?Contrast refers to the juxtaposition of elements in a composition. Areas of...
The Creative Process

The Creative Process

Inspiration is divine. But it doesn’t come down to us from above. It comes with systematic problem solving, team participation, and hard work. The creative process should be like a funnel — broad and open-minded at the beginning, narrowing down to specifics at the end...
Eagleman on AI: Building Better Humans

Eagleman on AI: Building Better Humans

I see a lot of LinkedIn posts that express disdain for AI, and hatred for badly-executed AI content. There’s a strong “human-versus-AI” stance taken by so many of us, which I don’t understand. Maybe I’m naïve, but didn’t the human race create AI? And isn’t the body of...