Questions About Web 3.0 & the Metaphysical World

Questions About Web 3.0 & the Metaphysical World

Why are AI, XR and crypto all considered “Web 3.0”? Why is AI being treated as something entirely new? I’ve been using amazing AI tools in photoshop for at least a decade now. And isn’t my Roborock vacuum cleaner a classic example of AI? What about Siri? Alexa? The...
The Production Process

The Production Process

Developing concepts into campaigns requires collaboration, commitment and discipline. The trick is to keep everything moving forward in the direction established by the Creative Brief, without drifting off its previously agreed-upon course. Step 1 – The Creative...
Compromise Sucks

Compromise Sucks

Any time there’s valid disagreement among team members, someone is bound to call for compromise. What exactly does that mean? Instead of choosing one way or the other, conventional wisdom suggests that we work towards something in between. This way each party gets...