by lindaklahr | Nov 21, 2025 | Uncategorized
Developing concepts into campaigns requires collaboration, commitment and discipline. The trick is to keep everything moving forward in the direction established by the Creative Process, without drifting off its previously agreed-upon course. Step 1 – The Creative...
by lindaklahr | Nov 17, 2025 | Content Marketing, rebranding, Uncategorized
Any time there’s valid disagreement among team members, someone is bound to call for compromise. What exactly does that mean? Instead of choosing one way or the other, conventional wisdom suggests that we work towards something in between. This way each party gets...
by lindaklahr | Oct 27, 2025 | Content Marketing, Neuroscience
Attention is a scarce resource. Readers scroll, skim, and multitask, looking for a point of entry into dense material, or scanning for a reason to read on. Diagrams provide the perfect onramp. With 70% of sensory receptors located in the eyes,1 it’s no surprise that...
by lindaklahr | Oct 17, 2025 | Content Marketing, rebranding, Web
The private equity firm Montagu had a vision: to acquire Tyber Medical and combine it with its existing investments in Intech and Resolve. The merger and the rebranding that support it addressed pressures in the medtech / orthopaedic device space, including regulatory...
by lindaklahr | Oct 7, 2025 | Content Marketing, Neuroscience
Perhaps it’s more accurate to say that light and shadow describe form. A flat black shape against a flat white shape will provide plenty of contrast, and one plane may appear to be in front of or behind another, but the perception of physical volume does not emerge...
