Marketing from the Outside In

Marketing from the Outside In

A shift in perspective:  It’s only natural for a business owner to address their clients and prospects from the inside out. But for the success of their marketing program, they should be looking at opportunities from the customers’ point of view, not the...
Breaking Technology Barriers

Breaking Technology Barriers

On August 14, 2019, Cathy Hackl led a pre-VRX2019 webinar on the current state of XR in our culture. Integrating media with reality. An interesting thread in the conversation was, integration of media with everyday life. Right now when we ingest media from our devices...