The Creative Process

The Creative Process

Inspiration is divine. But it doesn’t come down to us from above. It comes with systematic problem solving, team participation, and hard work. The creative process should be like a funnel — broad and open-minded at the beginning, narrowing down to specifics at the end...
Marketing from the Outside In

Marketing from the Outside In

A shift in perspective:  It’s only natural for a business owner to address their clients and prospects from the inside out. But for the success of their marketing program, they should be looking at opportunities from the customers’ point of view, not the...