by lindaklahr | Sep 25, 2025 | Content Marketing, Neuroscience, Uncategorized, Web
The most foundational of all design principles, contrast, facilitates our perception and understanding of content. But what exactly is contrast, and why is it so vital to effective design?Contrast refers to the juxtaposition of elements in a composition. Areas of...
by lindaklahr | Sep 15, 2025 | Content Marketing, Uncategorized
Inspiration is divine. But it doesn’t come down to us from above. It comes with systematic problem solving, team participation, and hard work. The creative process should be like a funnel — broad and open-minded at the beginning, narrowing down to specifics at the end...
by lindaklahr | Aug 29, 2025 | Uncategorized
I see a lot of LinkedIn posts that express disdain for AI, and hatred for badly-executed AI content. There’s a strong “human-versus-AI” stance taken by so many of us, which I don’t understand. Maybe I’m naïve, but didn’t the human race create AI? And isn’t the body of...
by lindaklahr | Aug 15, 2025 | AI, Uncategorized
Smart image editing tools have been available to graphic artists for quite a few years now. Early on, Photoshop sped up image editing tasks like removing unwanted objects or backgrounds, smoothing out surface defects, and filling in missing details. Major changes,...
by lindaklahr | Aug 6, 2025 | Content Marketing, Uncategorized
A shift in perspective: It’s only natural for a business owner to address their clients and prospects from the inside out. But for the success of their marketing program, they should be looking at opportunities from the customers’ point of view, not the...
by lindaklahr | Apr 25, 2025 | Content Marketing, Uncategorized, Web
We hear it all the time, “I want my website ranking on the first page of Google.” Understandable, and to varying degrees, necessary. It’s also understandable that frustration arises—for both agencies and clients—when we begin to examine where, why and how to match a...
