by lindaklahr | Oct 27, 2025 | Content Marketing, Neuroscience
Attention is a scarce resource. Readers scroll, skim, and multitask, looking for a point of entry into dense material, or scanning for a reason to read on. Diagrams provide the perfect onramp. With 70% of sensory receptors located in the eyes,1 it’s no surprise that...
by lindaklahr | Oct 7, 2025 | Content Marketing, Neuroscience
Perhaps it’s more accurate to say that light and shadow describe form. A flat black shape against a flat white shape will provide plenty of contrast, and one plane may appear to be in front of or behind another, but the perception of physical volume does not emerge...
by lindaklahr | Sep 25, 2025 | Content Marketing, Neuroscience, Uncategorized, Web
The most foundational of all design principles, contrast, facilitates our perception and understanding of content. But what exactly is contrast, and why is it so vital to effective design?Contrast refers to the juxtaposition of elements in a composition. Areas of...
by lindaklahr | Jun 15, 2016 | Neuroscience
Facts and figures go a long way in selling products, especially in a comparison-shopping scenario. Free shipping? Check. Used by hundreds of thousands world wide? Check. Choose from four fashionable colors? Check. Reminds us of our favorite song? Ahh, now we start to...
