by lindaklahr | Nov 21, 2025 | Uncategorized
Developing concepts into campaigns requires collaboration, commitment and discipline. The trick is to keep everything moving forward in the direction established by the Creative Process, without drifting off its previously agreed-upon course. Step 1 – The Creative...
by lindaklahr | Nov 17, 2025 | Content Marketing, rebranding, Uncategorized
Any time there’s valid disagreement among team members, someone is bound to call for compromise. What exactly does that mean? Instead of choosing one way or the other, conventional wisdom suggests that we work towards something in between. This way each party gets...
by lindaklahr | Oct 27, 2025 | Content Marketing, Neuroscience
Attention is a scarce resource. Readers scroll, skim, and multitask, looking for a point of entry into dense material, or scanning for a reason to read on. Diagrams provide the perfect onramp. With 70% of sensory receptors located in the eyes,1 it’s no surprise that...
by lindaklahr | Oct 17, 2025 | Content Marketing, rebranding, Web
The private equity firm Montagu had a vision: to acquire Tyber Medical and combine it with its existing investments in Intech and Resolve. The merger and the rebranding that support it addressed pressures in the medtech / orthopaedic device space, including regulatory...
by lindaklahr | Oct 7, 2025 | Content Marketing, Neuroscience
Perhaps it’s more accurate to say that light and shadow describe form. A flat black shape against a flat white shape will provide plenty of contrast, and one plane may appear to be in front of or behind another, but the perception of physical volume does not emerge...
by lindaklahr | Sep 25, 2025 | Content Marketing, Neuroscience, Uncategorized, Web
The most foundational of all design principles, contrast, facilitates our perception and understanding of content. But what exactly is contrast, and why is it so vital to effective design?Contrast refers to the juxtaposition of elements in a composition. Areas of...
by lindaklahr | Sep 15, 2025 | Content Marketing, Uncategorized
Inspiration is divine. But it doesn’t come down to us from above. It comes with systematic problem solving, team participation, and hard work. The creative process should be like a funnel — broad and open-minded at the beginning, narrowing down to specifics at the end...
by lindaklahr | Aug 29, 2025 | Uncategorized
I see a lot of LinkedIn posts that express disdain for AI, and hatred for badly-executed AI content. There’s a strong “human-versus-AI” stance taken by so many of us, which I don’t understand. Maybe I’m naïve, but didn’t the human race create AI? And isn’t the body of...
by lindaklahr | Aug 15, 2025 | AI, Uncategorized
Smart image editing tools have been available to graphic artists for quite a few years now. Early on, Photoshop sped up image editing tasks like removing unwanted objects or backgrounds, smoothing out surface defects, and filling in missing details. Major changes,...
by lindaklahr | Aug 6, 2025 | Content Marketing, Uncategorized
A shift in perspective: It’s only natural for a business owner to address their clients and prospects from the inside out. But for the success of their marketing program, they should be looking at opportunities from the customers’ point of view, not the...
